You Don't Own Your Business. Airbnb Does.

You have zero control and that's not a good way to run a business.

Did the algorithm bury you on page two?

Did the payment terms change again?

Did the fees go up?

Did a bad review tank your Superhost status?

Let's change that.

Get Your Free Direct Booking Starter Kit

  • The 30-day roadmap to set up your direct booking foundation (website, email system, and booking calendar that actually works)

  • Exactly which tools to use (and which to avoid) when building your website

  • The website checklist that covers the 6 essential pages you need to launch

  • How to capture emails and turn one-time visitors into repeat guests

  • Free keyword research tools that show you exactly what guests are searching for in your area

  • How to create the content that attracts the right people to your website

FOUNDER, STR Marketing Lab

Hi, I'm Jamie!

I've been doing SEO and digital marketing since 2015.

I've built and sold my online businesses for over £750,000 because I learned how to drive meaningful traffic and build marketing systems that convert.

Now I own three properties in the UK and I'm growing my STR business using the exact same strategies that made my online businesses successful.

Here's the difference: most STR owners are hospitality experts trying to learn marketing. I'm a marketing expert who owns property.

The tactics in my upcoming course?

Marketing agencies charge £2,000-5,000 per month for this.

I'm showing you how to do it yourself.

Are you in?

Who is This For?

This guide is for property owners who:

are tired of paying £3,000+ per year in OTA fees

Want to build a real business, not just an Airbnb listing

Have at least 10 bookings under their belt and decent reviews

Are willing to invest time (or money) into marketing

Understand that direct bookings are a long-term strategy, not a quick fix

want control of their rental business

Coming Soon

The Direct Booking Marketing Blueprint

by STR Marketing Lab

The STR marketing course designed by digital marketers.
Don't get left behind.

100% risk free - 30 day money back guarantee

Here's what you get:

  • How to run profitable ad campaigns that scale

  • SEO systems that actually work

  • How to get bookings from ChatGPT

  • Email sequences that convert past guests

  • Full SOPs so you can outsource the processes

  • 'Over the shoulder' video tutorials

One time fee = Lifetime access with updates

Vacation Rental Schema Generator
STR Marketing Lab

Direct Booking Website Schema Generator

Generate valid schema markup for every page on your direct booking site — no code knowledge required.

Using a new device or browser? Your property details save automatically in this browser each time you generate schema. If you're on a different device, or you've cleared your browser history, use this button to load a profile file you downloaded previously. On your usual device you don't need it — just open the tool and your details will already be there.

Which page are you adding schema to?

🏠Homepage
🛏️Property Page
✉️Contact Page
👤About Us
📝Article / Blog Post
✍️Author Page

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